I just came across this nice chart. It is no secret to all of us that traditional print media are massively disappearing. But the title is somewhat badly chosen. TV is still doing pretty OK.
That clearly is an indicator to me that it is not really the channel by itself that is the problem, but more they way how content is distributed. The written language is being replaced by video.
This is reflecting in the rise of digital that experiences the same trend with the rapid rise of streaming.
Is this a sign of our fast paced society and don't we take the time to read and interpret anymore, taking our refuge to ready made 2 dimensional content.
Or is this just a natural evolution of a broadband driven digital world?
After the initial hype, I was very curious to see what the current search trend was on the famous Pokémon Go game.
As expected the "wow" effect is gone and this is clearly translating itself in the search trends.
Is it yet another case of "Second Life" with a very short life span,is it the technical failures that the platform had to endure,
are people getting bored of the game or is the "back to school" effect the cause. Who will tell?
What's certainly for sure is this Pokémon Go stuff, was a genius masterplan of Nintendo.
The company went from almost "definite past history" to "cool and hip" again. Nintendo stock also hit the roof,
but since a while now it's been very quiet over there.
Has the masterplan had the desired effect and did they "pass go and collected" ?
It's been years now that I use The Forrester Wave™ as a barometer for what's moving in the market space. They have always done a great job on it.
In this new report I'm not surprised that SAS is still one of the leaders and that Salesforce is in the top due to their strong market presence.
What must not go unnoticed, is the quick rise of Selligent in this landscape.
I used to participate in the first Selligent implementation ever. It was 2004 and we implemented Selligent for Sony Ericsson (long gone now).
The international strategy was at that time deployed with a high degree of conditional personalisation based on device ownership and implicit behavior. Even the in-store purchase was tracked and entered into the program.
All this was set-up in a variety of languages, including Arabic and unified Chinese.
Eager to now how far they will get on the Wave, certainly with that kind of competition.
The adoption of video is getting more and more digital. We want to consume where and what we want and on whatever device we are using. The younger the people, the more on demand streaming is used in mobile.
This new way of viewing will without any doubt change the CRM world of tomorrow. The emotional power of the image and the contextual strength are combined into video. More message in less time.
I do expect getting fluent video messages into the inbox within the the next year to come. Adding interactivity to video messages will be a must to keep it fascinating enough to keep everyone's attention.
Houston we got a problem! It happened. King social has been beaten by the ever growing adoption of messaging apps. A whole new world of advertising models will increase rapidly.
The traditional social communication models will have to rethink themselves in integrate even more in intelligent CRM data.
Classic shopping experiences will merge right into the personal mobile environment of every customer.
A new exciting CRM era has arrived.