A marketing automation tool is not a magical trick box
Imagine I give you a fancy expensive sportscar and now I expect you to win all the championships, but blame you on every crash you make. The problem was that I did forget to ask you if you had a driver licence ....
THE FORRESTER WAVE™: CROSS-CHANNEL CAMPAIGN MANAGEMENT, Q2 2016
The rise of the chatbots
AUDI, BMW & MERCEDES JOIN FORCES TO CREATE a CONNECTED CARS NETWORK