Kenny Van beeck - CRM & Data strategistHi there,
Welcome to my inspirational playground. For over 16 years now I've been active in the field of digital marketing. I started my career as an email marketing entrepreneur at EmailGarage. After 10 years of teaching and preaching the wonderful world of email marketing, I switched for the fascinating marketing automation landscape. |
As a consultant I was involved in digital transformation jobs for a variety of companies, such as Thomas Cook, Unilever, Goudengids, ...
The biggest challenge I faced was convincing people to get out the classical CRM approach of data and scenario based email campaigns.
CRM has so much more to offer. So many techniques and technologies to embrace.
As former author of a weekly email marketing tipmail I love to write and inspire. I hope you will enjoy the content of this blog. It will sometimes be inspirational, analytical boring or insanely futuristic. This is a collection of things that I come across in my constant search for innovating CRM concepts.
I enjoy open discussions, so feel free to share or comment.
Greetz,
Kenny
The biggest challenge I faced was convincing people to get out the classical CRM approach of data and scenario based email campaigns.
CRM has so much more to offer. So many techniques and technologies to embrace.
As former author of a weekly email marketing tipmail I love to write and inspire. I hope you will enjoy the content of this blog. It will sometimes be inspirational, analytical boring or insanely futuristic. This is a collection of things that I come across in my constant search for innovating CRM concepts.
I enjoy open discussions, so feel free to share or comment.
Greetz,
Kenny