Go ... Pokemon Go ... Go

After the initial hype, I was very curious to see what the current search trend was on the famous Pokémon Go game.
As expected the "wow" effect is gone and this is clearly translating itself in the search trends.
Is it yet another case of "Second Life" with a very short life span,is it the technical failures that the platform had to endure,
are people getting bored of the game or is the "back to school" effect the cause. Who will tell?

What's certainly for sure is this Pokémon Go stuff, was a genius masterplan of Nintendo.
The company went from almost "definite past history" to "cool and hip" again. Nintendo stock also hit the roof,
but since a while now it's been very quiet over there. 

Has the masterplan had the desired effect and did they "pass go and collected" ?