I just came across this nice chart. It is no secret to all of us that traditional print media are massively disappearing. But the title is somewhat badly chosen. TV is still doing pretty OK.
That clearly is an indicator to me that it is not really the channel by itself that is the problem, but more they way how content is distributed. The written language is being replaced by video.
This is reflecting in the rise of digital that experiences the same trend with the rapid rise of streaming.
Is this a sign of our fast paced society and don't we take the time to read and interpret anymore, taking our refuge to ready made 2 dimensional content.
Or is this just a natural evolution of a broadband driven digital world?
The adoption of video is getting more and more digital. We want to consume where and what we want and on whatever device we are using. The younger the people, the more on demand streaming is used in mobile.
This new way of viewing will without any doubt change the CRM world of tomorrow. The emotional power of the image and the contextual strength are combined into video. More message in less time.
I do expect getting fluent video messages into the inbox within the the next year to come. Adding interactivity to video messages will be a must to keep it fascinating enough to keep everyone's attention.