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Email is still the King, Social the servant
Email dies almost in every years trend report. It has historically been replaced by RSS, Push, Video, Social ...
Say again !? According to a recent study by the DMA (US) email still excels all other online media in terms of ROI expectations.
Owkee, email is still opt-out in the US, but even than. It gives you a great insight.
Consider using email in a proper marketing automation set-up. I would expect even better results.
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