VR smell and taste APP for contextual consumer testing

I crossed a small fascinating YouTube video. Haystack developed a technology to use VR glasses together with artificial smell and taste perception. Even if this seems very straightforward for the moment, this could be the beginning of something bigger.

What if we were finally be able to experience products with all our senses in the convenience of our homes. This could break open a whole new ecommerce market for retailers.

As we all know by now, not to taste or smell food for instance is one of the factors that food ecommerce is not yet successful. Same goes for the perfume industry for instance.

I wonder? How long will it take before we will all be experiencing the first smell and taste enabled ads? Imagine the impact this would have on the level of data we could gather and play with ...