Snapchat, re-branded as Snap is entering the world of hardware producers.
Spectacles is supposed to be the next big thing. A connected funky pair of glasses will let you record and upload you video's in a snap (see what I did there).
With the incredible cheap market cost (hemhem) of $130, the user experience should increase (yeah right, whatever).
Pretty strange move of Snap, if you look back to the Google glass case (and this one had even a in-built) screen. The stylish (owkee) Google glasses were discontinued in 2015 after failed results.