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10/13/2016 0 Comments

VR smell and taste APP for contextual consumer testing

I crossed a small fascinating YouTube video. Haystack developed a technology to use VR glasses together with artificial smell and taste perception. Even if this seems very straightforward for the moment, this could be the beginning of something bigger.

What if we were finally be able to experience products with all our senses in the convenience of our homes. This could break open a whole new ecommerce market for retailers.

As we all know by now, not to taste or smell food for instance is one of the factors that food ecommerce is not yet successful. Same goes for the perfume industry for instance.

I wonder? How long will it take before we will all be experiencing the first smell and taste enabled ads? Imagine the impact this would have on the level of data we could gather and play with ...
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9/29/2016 0 Comments

AUDI, BMW & Mercedes join forces in connected cars

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The 3 main German car builders are joining forces to create what will be the first vehicle-sourced data service.  Here Real-Time, Here Hazard Warnings, Here Road Signs and Here On-Street-Parking will be made accessible to other car builders, app-builders and smartphone players by the beginning of 2017.

In the spirit of Waze this network will collect and share data across the net and help drivers in creating a better and safer driving experience. The main difference with Waze is that all the information will be captured via car sensors and therefore doesn't need human interaction.

It's obvious that the internet of things is rapidly increasing in all kinds of markets and since the rise of Tesla we notice a exponential increase in the automotive market.

A trend to follow closely. Imagine the incredible source of data and opportunities if we start combining direct engine and road information with personal information. Could this be the start of safer driving, less traffic and air pollution? But what if your driver personality start reflecting itself in flexible pricing models on insurances or even restrictions on the freedom to drive.

Together with all the benefits we could also open pandora's box. Time will tell, but it will definitely be one of the major game changers in the automotive industry.
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