A day at the IBM Digital marketing university Amsterdam

,Today I was invited to join the digital marketing university, an IBM hosted event in Amsterdam.
Small but core venue of CRM and marketing automation minded people. Together with some companies looking for marketing automation intelligence there was also a lot of interest from the CRM vendors (SugarCRM was highly present).

There was the obliged Silverpop product pitch (well brought as a user case), but the day was mostly covered by Jeremy Wait. What a great speaker and personality that was. Jeremy has a history at Adobe and SalesForce, what made his open vision of the industry even more interesting.

A great inspirational overview of new technology, data mining, artificial intelligence and day to day tactics. I’m glad that slides will be shared, because I’ll certainly will be doing some brain picking on those.

Funny enough I was chosen as a volunteer for the Twitter Watson profile analysis, what I was familiar with since I wrote an article on it not so long ago.

As a final bonus I can tell you that you will have to keep an eye on Watson, since there will be an announcement in Vegas later this month. It seems that the Watson Artificial Intelligence will be made public and affordable for companies pretty soon.

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