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Banner automation for my Way
Marketing Automation is mostly known for the way how lead scoring is combined with drip nurturing email marketing.
In this specific case for My Way, the major European distributors of Volkswagen, Skoda, Seat and Audi, marketing automatuion was used to re-target personalized banners.
The cased was developed by
and used Selligent technology as the central marketing automation. Selligent was combined with an API integration of DoubleClick and Klipfolio.
Enjoy this funny and very successful customer bribing case!
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