Vixole came with a pair of intelligent sneakers. Not only are they connected via Bluetooth to your mobile device, but you can customize the built in led screens.

More than a gimmick, this new type of shoes are the perfect example of how everyday objects enter the internet of things.

These shoes have the ability to be customized according to your current mood, will notify you by vibrating if you come close to a specific object of your interest.

The company jumped on the summer hype, by adding specific Pokemon features. But apart from this hype thing, think about the opportunities to easily collect data. Explore the led screens possibilities and play with some geo marketing.